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A+ Content Requirements
Complete specifications and requirements for Amazon Enhanced Brand Content (A+ Content). Everything you need to create compliant, high-converting A+ Content modules.
Image Requirements
Main Images
Dimensions: 970px × 600px
Format: JPG, PNG
Max File Size: 5MB
Notes: High resolution product shots or lifestyle images
Background Images
Dimensions: 1464px × 600px
Format: JPG, PNG
Max File Size: 5MB
Notes: Full-width background images for modules
Square Images
Dimensions: 300px × 300px
Format: JPG, PNG
Max File Size: 5MB
Notes: Used in comparison charts and feature highlights
Logo/Brand Images
Dimensions: 600px × 180px
Format: JPG, PNG (transparent)
Max File Size: 5MB
Notes: Brand logos with transparent backgrounds preferred
Text Requirements
Headlines
50 characters
Main module headlines - keep impactful and concise
Subheadlines
100 characters
Supporting headlines for additional context
Body Text
300 characters per block
Product descriptions, features, and benefits
Button Text
25 characters
Call-to-action buttons (if applicable)
Best Practices
Use high-quality, professional images that showcase your product clearly
Maintain consistent branding across all modules and images
Focus on benefits rather than just features in your text content
Use lifestyle images to show your product in use
Keep text concise and scannable - users don't read everything
Ensure all images are optimised for web display
Use white or transparent backgrounds where appropriate
Test your content on both desktop and mobile devices
Include key product information that complements your main listing
Use comparison charts to highlight your product's advantages
Important Notes
- • A+ Content is only available to brand registered sellers
- • Content must comply with Amazon's content policy and guidelines
- • Images cannot contain promotional content, prices, or contact information
- • All text must be accurate and not misleading
- • Content approval typically takes 7-14 business days
- • Updates to live A+ Content may affect search rankings temporarily
Need Professional A+ Content?
Our expert design team can create compliant, high-converting A+ Content that meets all Amazon requirements and drives sales for your products.