Back to Resources
Brand Stores Requirements
Complete specifications for Amazon Brand Stores and Storefronts. Build a compelling brand destination that showcases your products and tells your story.
Store Components
Store Header
Brand introduction with logo, hero image, and brand story summary
Product Showcase
Featured product collections and categories with custom imagery
Navigation
Custom store navigation menu with up to 3 levels of categories
Brand Content
Rich text content areas for brand messaging and product information
Header Requirements
Store Header Image
Dimensions: 1920px × 600px
Format: JPG, PNG
Max File Size: 5MB
Notes: Main store header - showcases your brand prominently
Mobile Header
Dimensions: 750px × 750px
Format: JPG, PNG
Max File Size: 3MB
Notes: Square header version optimised for mobile devices
Store Logo
Dimensions: 400px × 400px
Format: PNG (transparent)
Max File Size: 2MB
Notes: Brand logo displayed in store header
Content Image Requirements
Tile Images
Dimensions: 750px × 750px
Format: JPG, PNG
Max File Size: 3MB
Notes: Square images for product tiles and category sections
Hero Banners
Dimensions: 1500px × 500px
Format: JPG, PNG
Max File Size: 5MB
Notes: Wide banner images for featured products or promotions
Product Showcase
Dimensions: 970px × 600px
Format: JPG, PNG
Max File Size: 3MB
Notes: Individual product highlight images
Text Limits
Store Name
50 characters
Your brand store display name
Store Description
500 characters
Brief description of your brand and products
Page Titles
70 characters
Individual page titles within your store
Text Tiles
250 characters
Text content for individual store tiles
Category Names
25 characters
Navigation category labels
Best Practices
Create a consistent visual identity throughout your entire store
Use high-quality lifestyle images that reflect your brand personality
Organise products into logical categories for easy browsing
Include your brand story to build emotional connection with customers
Optimise for mobile - many customers browse stores on mobile devices
Use clear, descriptive navigation labels
Feature your best-selling or newest products prominently
Include customer reviews and ratings where appropriate
Use professional product photography consistently
Test your store on different devices before publishing
Brand Store Guidelines
- • Only available to Brand Registered sellers on Amazon
- • Store must have at least 3 ASINs to publish
- • All images must be owned by you or properly licensed
- • No promotional language, prices, or external links allowed
- • Store content must comply with Amazon's content policies
- • Mobile optimisation is required - test on multiple devices
- • Store approval can take 72 hours to 7 business days
- • Analytics are available after store publishes
Ready to Build Your Brand Store?
Our team specialises in creating compelling Amazon Brand Stores that showcase your products beautifully and drive customer engagement.